![]() Apple’s former design guru had a reputation for pursuing his idea of perfection and stripping away anything unnecessary, but in the 12-inch MacBook, he created a device that chased after the thin and light ideal like a rabid dog, unaware it was jettisoning everything that people actually wanted in a laptop. In other words, it was the ultimate Jony Ive fever dream. And there was just a single USB-C port, as the chassis was simply too narrow to fit any other ports on it. Just 0.14 inches at its thinnest, there was no space inside for a fan, which meant the chip powering the device had to be a puny Intel Core M-series chip that ran at just 1.2GHz (and that was the most powerful model).Įlsewhere, its butterfly keyboard was extremely shallow, which resulted in an unsatisfying typing experience and sticky keys. Last time, the device was almost too thin. That followed an earlier report from Gurman in which he said Apple was “considering launching it at the end of 2023 or in early 2024.” But why would Apple want to bring back one of its lowest-selling laptops? In a report from late June, Bloomberg reporter Mark Gurman claimed that Apple was working on a new 12-inch MacBook that was still early in the development process. The Jony Ive fever dream Jony Ive (right) and Apple CEO Tim Cook look over the new Mac Pro Display and computer during Apple’s Worldwide Developer Conference on June 3. Here’s why I think that could be a great idea. Yet despite that, there are growing rumors that Apple is about to resurrect the 12-inch MacBook and give it another go, despite its obvious failings last time. We’re talking about a device that was even more divisive than the Touch Bar-enabled, butterfly keyboard-sporting MacBook Pro. Product features, specifications, system requirements and availability are subject to change without notice. All other trademarks are the property of their respective owners. or its subsidiaries in the United States and/or other countries. Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. For more information about Avid solutions and services, visit connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and Maestro™. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world-from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. Īvid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. “Pro Tools’ Mac support underscores Avid’s commitment to giving the creative community the freedom to take full advantage of Apple’s most powerful Mac ever to deliver the most powerful, efficient and integrated DAW for audio post production and music creation.” “The latest version of Pro Tools is packed full of enhancements,” said Rob D’Amico, director of Pro Audio Market Solutions at Avid. Users can run up to 36% more plugins on an 8-core iMac Pro and up to 62% more on a 10-core model, compared to the 27-inch iMac with Retina 5K display (2017) with Core i7 processor. Powered by MediaCentral®, the industry’s most open, tightly integrated and efficient platform designed for media, the latest version of Pro Tools gains a significant boost in playback performance with the new iMac Pro.Īdditionally, Pro Tools now enables more native AAX plugins within a session than ever before, enabling users to produce music with a greater number of virtual instruments and increase EQ, compression, and effects on their sub mixes. The fastest, most powerful Mac ever delivers the fastest, most powerful Pro Tools software for Mac, everĪvid® ( Nasdaq: AVID), a leading global media technology provider for the creation, distribution and monetization of media assets for global media organizations, enterprise users and individual creative professionals, today announced the availability of a new version of Pro Tools® optimized for High Sierra 10.13.2, and introduced new video file support for post-production workflows, empowering users to tackle the most demanding audio post production and music creation projects with ease. Avid Pro Tools Gets Boost on New iMac Pro
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |